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Lauren Hudson, founder and CEO of Wells Companies, has decorated her small Pimlico, London, apartment with patterned textiles across its walls, windows and furnishings. The Veranda home tour describes how she worked with designer Katrin Cargill, mixing fabrics, antiques and different furniture scales in a flat she rents for visits to the city.
Design executive Lauren Hudson has covered much of her small Pimlico, London, flat in patterned textiles, using fabrics on walls, window treatments and furnishings to give the rented apartment a distinct character. A tour published by Veranda details the project, which Hudson developed with designer Katrin Cargill.
The apartment has a living room, kitchen, bedroom and bathroom, with a layout Hudson describes as quirky and not always square. Rather than treat those irregularities as obstacles, she and Cargill used fabric and furnishings to make the rooms feel deliberate. Hudson brought some belongings from the United States and sourced additional pieces from London antiques shops and showrooms.
In the drawing room, the walls and windows are dressed in Classic Cloth’s handwoven Agra linen in indigo. The room also includes a custom sofa upholstered in Rose Cumming’s Clemenceau fabric, along with artwork, lamps and blinds from several makers and suppliers. In the bedroom, Rose Cumming’s Macclesfield fabric in brown appears on the walls, window shades, headboard and bed skirt.
The report credits the interior design to Wells Design with Katrin Cargill, with Cargill also responsible for styling. Simon Brown photographed the apartment. Veranda’s feature presents the rooms as Hudson’s personal London base, rather than as a newly launched property or a commercial design project.
How Fabric Shapes the Small Rooms
The tour offers a specific example of how a small home can be furnished around a resident’s interests rather than a single rule about keeping every surface plain. Hudson, whose businesses work with textiles, made fabric the main organizing element, extending it across architectural surfaces and furniture. The result, as described in the report, is a consistent visual scheme in a compact flat.
Hudson also points to furniture scale as part of the approach. She says that filling a small room only with small pieces can make it feel like a dollhouse; instead, she combines larger and smaller items. That is her design preference, not a measured claim about what works for every apartment. For readers interested in decorating small spaces, the project shows how pattern, antiques and varying proportions can be used together without relying on a single type of furnishing.
The home also reflects Hudson’s professional connection to London’s design trade. Her experience in showrooms, antiques shops and artisanal work informs a private apartment that doubles as a place to stay while she is in the city. The report does not provide renovation costs or dimensions, so the tour documents a design approach rather than a budget or a replicable specification.
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Hudson’s Long Link to London
Hudson first came to London about a decade before the tour was published, after taking the lead at Wells Design. The source says the city’s showrooms, artisans and antiques shops inspired her to plan an English-inspired showroom in her hometown of Houston. Her business later expanded into Wells Companies, and she launched Design Destination London in 2024.
The apartment came about through what Hudson calls an “impulse move.” After scrolling through Zillow one night, she saw the Pimlico Road flat and decided to rent it. She says she was drawn to the idea of making a modest space feel complete, and that she spends only a few weeks in London each quarter. The source does not state the rental terms or the exact date she moved in.
“I love a tiny little apartment. I’ve always loved the whole concept of the perfect not-so-big space: Take every square inch and make it exactly what you want it to be.”
— Lauren Hudson, founder and CEO of Wells Companies, quoted by Veranda
What the Home Tour Leaves Open
The Veranda report is a design tour, not a full property or renovation record. It does not give the flat’s floor area, the cost of the work, the length of the rental, or whether any alterations were made beyond decorating and furnishing. It also does not identify a future sale or a planned change to the apartment.
Descriptions such as “tiny” and “wrapped” are presented in the article as characterizations of the home and Hudson’s experience, not as measured assessments. The source provides no independent evaluation of the design, and it does not establish that the same fabrics or arrangement would suit other small homes.
Hudson’s Ongoing London Visits
Hudson told Veranda she continues to spend a few weeks each quarter in London, where she remains connected to the city’s design and craft community. The report describes her editing the apartment’s contents over time and making sure each piece has a place, rather than announcing a new renovation phase.
No additional project, opening or design announcement is stated in the source. The immediate development is the publication of the home tour, which documents the flat’s current look and Hudson’s account of how she assembled it.
Key Questions
Who designed Lauren Hudson’s Pimlico apartment?
The Veranda report credits the interior design to Wells Design with Katrin Cargill. Cargill also handled styling.
What makes the flat’s decorating distinctive?
Hudson uses patterned textiles across multiple surfaces, including the drawing room walls and windows and the bedroom walls, shades, headboard and bed skirt. The scheme also combines antiques and furnishings in different sizes.
Which fabrics are featured in the apartment?
The drawing room uses Classic Cloth’s Agra linen in indigo and a sofa in Rose Cumming’s Clemenceau fabric. The bedroom features Rose Cumming’s Macclesfield fabric in brown.
How often does Hudson stay in London?
Hudson told Veranda that she spends a few weeks each quarter in the city. The source does not provide a more exact schedule.
Does the report give the apartment’s size or renovation cost?
No. The report calls the flat small but does not provide its floor area, the project’s cost, rental terms or a detailed account of any construction work.
Source: veranda.com
