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Several paint and interior brands have selected shades of green for their 2027 colour-of-the-year choices or colour edits, making green the strongest shared theme in Ideal Home’s survey. Earthy pinks, mid-tone browns and warm neutrals also feature; the selections are brand forecasts, not a single agreed industry-wide colour trend.
Green is the leading shared colour in several paint brands’ 2027 forecasts, according to an Ideal Home report reviewing colour-of-the-year selections and brand colour edits. The report also identifies earthy pinks, mid-tone browns and warm neutrals as recurring choices, though the selections reflect individual brands’ forecasts rather than a unified industry standard.
Brands cited by Ideal Home have chosen greens across a range of shades. Dulux selected Soulful Sage, a light sage, as its 2027 colour of the year, while Sherwin-Williams chose Celery, described in the report as a similarly light, herbal green. Lick’s 2027 colour edit includes two greens: Green 09 and Green 23, the latter described as a chartreuse-olive shade with strong yellow undertones.
Deeper greens appear in other brands’ selections. Behr named Grounded, a mossy olive, and Victory Colours chose Pepper Tree Green. Benjamin Moore selected Webster Green, which the company describes as a classic shade. These choices support the report’s view that green is the most consistent colour family across the announcements, but they do not establish a single colour adopted by every brand.
The forecast also includes colours beyond green. Little Greene named Marle, a new mid-tone brown, as its 2027 colour of the year. Johnstone’s Paint chose Country Soil, a warm neutral, while Graham & Brown selected Rose Earth, an earthy pink. Lick’s colour edit also includes a mid-tone brown and a plaster-like pink. The source report says these shades sit alongside greens rather than competing with them as the main shared theme.
What the Forecast Means for Homeowners
These announcements offer an early indication of the colours brands expect to feature in paint, furniture and home accessories during 2027. For homeowners planning a room refresh, the overlap across multiple brand selections may be useful when choosing colours likely to remain available across product ranges. It is still a forecast: popularity and availability can vary by country, retailer and manufacturer.
The mix also gives readers more than one way to use the trend. A green can act as a main wall colour or an accent, while warm neutrals, browns and earthy pinks can be considered as complementary options. The source does not prescribe a particular scheme or say that consumers should replace existing decor; its central point is that brands are positioning these colour families for the year ahead.
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How Brands Built Their 2027 Picks
Ideal Home says its report draws on brands’ colour-of-the-year announcements and colour edits, as well as input from colour specialists. These announcements commonly appear in the months before the year they refer to. The article compares the forthcoming selections with its account of the previous year, which it describes as featuring deep reds and burgundies alongside blues.
Several experts in the report connect the choices to a broader preference for colours that feel grounded or considered. Little Greene’s Ruth Mottershead says mid-tone colours are gaining popularity because they add depth without feeling overpowering. Lick’s Tash Bradley says customers are approaching colour with more intention and are less concerned with making every part of a home feel perfect.
The forecast is based on brand selections and expert commentary, not a representative survey of households or sales data. Accordingly, a colour appearing in multiple announcements shows a shared direction among the cited brands; it does not prove that consumers have already made it the most-used colour in their homes.
“The popularity of mid-tone colours continues to rise, and we see this as a key trend for 2027, with customers recognising their unique ability to bring depth and character to a space without feeling too intense or overpowering.”
— Ruth Mottershead, creative director at Little Greene
What the Brand Choices Cannot Show
The selections do not establish whether green will become the most popular colour among consumers in 2027. No sales figures, consumer polling or common industry ranking are provided in the source report, and the brands’ choices are not all equivalent: some are named colour-of-the-year picks, while others appear in broader colour edits.
The report also does not provide a complete account of every paint brand or market. Its description of green as the dominant theme should be understood as a conclusion from the brands and expert comments it covers, not a claim that all manufacturers have made the same selection. Consumer response, regional differences and how the shades perform in stores remain unknown.
Further 2027 Colour Releases
As brands publish or promote their 2027 palettes, more shades and product details may become available. Readers can compare those announcements with the selections already reported, while treating each as an individual brand forecast. Whether the predicted greens and earthy companions gain broad uptake will become clearer through product launches and consumer choices during 2027; the source report provides no later sales or adoption data.
Key Questions
What colour is most prominent in the 2027 forecast?
Green is the most recurring colour family among the brands cited by Ideal Home. The selections range from light sage and herbal green to olive, mossy and classic deeper shades.
Which brands selected green for 2027?
The report names Dulux, Sherwin-Williams, Behr, Victory Colours and Benjamin Moore, as well as Lick, which included two greens in its colour edit. Their specific shades differ.
Are other colours expected to feature?
Yes. The report also identifies earthy pinks, mid-tone browns and warm neutrals. Examples include Rose Earth from Graham & Brown, Marle from Little Greene and Country Soil from Johnstone’s Paint.
Does the forecast prove green will be the most popular home colour?
No. It summarizes brand selections and expert commentary, not consumer sales or polling. It points to a shared forecast among the cited brands but cannot confirm what households will choose.
Source: idealhome.co.uk
