Major Retailers To Compete With Amazon’s Prime Big Deal Days
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Ace Hardware and Target plan member sales for Oct. 6-7, the same dates as Amazon’s Prime Big Deal Days. Walmart’s fall promotions are scheduled for Oct. 5-11, with discounts advertised across home upgrades, tools and Halloween items.

Ace Hardware and Target are scheduling member promotions for Oct. 6-7, 2026, the same dates as Amazon’s Prime Big Deal Days, while Walmart plans a broader fall sale from Oct. 5-11. The overlapping offers put several major retailers in the same shopping window, though the promotions have different terms and are not all limited to the same products or customers.

Ace Hardware’s Ace Rewards Days will give members 15% off sitewide orders of at least $49 and double points on purchases Oct. 6-7, according to Hardware Retailing. The report says the retailer will also offer limited-time savings across nearly all categories. The discount’s stated threshold and membership requirement mean it does not apply on the same terms to every shopper or order.

Target Circle Deal Days are also set for Oct. 6-7, with deals advertised at up to 40% off for members. Walmart’s fall promotions are scheduled to run Oct. 5-11; advertised offers include up to 40% off home upgrades, up to 25% off tools and up to 30% off Halloween items. The published figures are maximum discounts, not a promise that every item in those categories will receive that reduction.

Amazon plans to bring back “Today’s Big Deals” during Prime Big Deal Days, with new deal drops three times a day and discounts of up to 55% or more, the report says. That promotion is part of Amazon’s event; the source does not provide a complete list of eligible products, prices or deal times.

At a glance
announcementWhen: Promotions scheduled for Oct. 5-11, 2026
The developmentAce Hardware, Target and Walmart have announced fall promotions that overlap with or run alongside Amazon’s Prime Big Deal Days on Oct. 6-7, 2026.

How The Sales Compare

The calendar creates a concentrated period of fall promotions, giving shoppers alternatives to Amazon’s event and the option to compare offers across retailers. But headline percentages alone do not establish which sale offers the lowest final price: eligibility rules, qualifying order amounts, product selection and specific item prices all matter.

For shoppers, the main practical distinction is how each promotion is structured. Ace requires Rewards membership and a $49 minimum order for its stated 15% discount; Target’s advertised deals are for Circle members; Walmart’s sale runs for seven days rather than only the two dates shared by Ace, Target and Amazon. Those differences may affect who can use a deal and when.

Amazon

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A Shared October Shopping Window

Amazon’s Prime Big Deal Days are scheduled for Oct. 6-7, 2026. Hardware Retailing reported that Ace and Target chose those same dates for their member events, while Walmart’s promotion begins a day earlier and continues through Oct. 11. The timing places the offers together without making their formats identical.

Amazon also plans to repeat “Today’s Big Deals,” a feature the report says was introduced during the company’s Prime Days in June 2025. For this October event, the retailer is expected to release deal drops three times daily. The source provides no further details about the items or exact schedule.

““Ace Rewards Days is one more way we deliver on our promise to be the helpful place, bringing our neighbors meaningful savings on the trusted brands they rely on.””

— Kim Lefko, chief marketing officer of Ace Hardware

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Prices And Eligibility Details

The report gives advertised maximum discounts but does not list specific products, regular prices, sale prices or exclusions for the retailer promotions. It is also unclear which Target Circle membership conditions apply to individual deals, beyond the report’s statement that the event is for members.

For Ace, the stated 15% offer applies to sitewide orders of $49 or more by Rewards members, but the source does not detail possible exclusions. Amazon’s “up to 55% or more” wording is not accompanied by examples or a product list. Shoppers will need to check each retailer’s terms and listings as the events approach; the available information does not support a direct comparison of final prices.

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Retailer Deals Begin In October

The announced promotions are scheduled to start Oct. 5 at Walmart and Oct. 6 at Ace, Target and Amazon. Additional product listings, deal terms and prices may be published by retailers before or during their sales, but the source does not give dates for further announcements.

As the events begin, shoppers can compare the final prices and conditions for specific items, including membership requirements, minimum spends and any exclusions. Amazon’s planned three daily “Today’s Big Deals” drops may also add offers during the two-day event, though their exact timing and products have not been specified.

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Key Questions

When are Amazon’s Prime Big Deal Days in 2026?

They are scheduled for Oct. 6-7, 2026, according to the report.

What is Ace Hardware offering?

Ace Rewards members can get 15% off sitewide orders of $49 or more and double points on purchases Oct. 6-7. The report also mentions limited-time savings across nearly all categories.

When does Target Circle Deal Days run?

Target’s member event is scheduled for Oct. 6-7, with deals advertised at up to 40% off.

How long is Walmart’s fall sale?

Walmart’s promotions are scheduled for Oct. 5-11. Advertised maximum discounts include up to 40% off home upgrades, up to 25% off tools and up to 30% off Halloween items.

Are the advertised discounts guaranteed on every product?

No. The report describes maximum discounts and does not provide complete product lists, prices or exclusions. Shoppers should check the specific item and sale terms before buying.

Source: rss

FALL

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