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Benjamin Moore has named Webster Green, an archival shade from its historic collection, its Color of the Year for 2027. The company also introduced a seven-color companion palette; its color team says the choice reflects a preference for grounded, traditional hues amid rapid change.
Benjamin Moore has named Webster Green, an archival shade from its historic collection, as its Color of the Year for 2027, putting a mature, olive-undertoned green at the center of its annual forecast. The paint company also presented a seven-color companion palette intended to pair with the shade and draw on a traditional, earthy aesthetic.
The selection followed months of work by Benjamin Moore’s color team, which reviewed the company’s 140 years of archives and traveled to markets and trade shows around the world, according to the company’s vice president of brand, color and integrated marketing, Andrea Magno. Magno said the team was broadly in agreement about choosing green, then compared options across lighter and darker shades before settling on Webster Green.
Magno described the chosen hue as having a composed, stately quality and said it could hold its own in a room. Its olive undertones, as described in the Veranda report, connect it to an earthy, established look, while the brand presents it as a shade with expressive potential as well as traditional appeal.
The accompanying palette includes White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64. Benjamin Moore describes the colors as earthy companions to Webster Green. The announcement does not provide sales figures, consumer research or other evidence that the selection predicts wider market demand.
A Green With Traditional Reach
The choice gives homeowners and design professionals a specific green to consider for projects planned around 2027, along with a ready-made group of coordinating paint colors. The palette may be useful for people seeking a connected set of hues across rooms, though the company’s announcement is a color recommendation rather than guidance on how consumers will use or respond to it.
Benjamin Moore’s rationale also reflects a broader design idea described by its team: turning to colors that feel rooted and composed when daily life seems fast-moving. That is the company’s interpretation of the palette’s appeal, not a measured finding about homeowners’ preferences. For readers choosing paint, Webster Green’s character will still depend on the room, lighting, finish and surrounding materials; the announcement does not prescribe a single use.
Magno suggested the shade could work on millwork in a study or across the walls of an entry. Those examples show the range the brand sees in the color, from a traditional setting to a welcoming first impression, but they are design suggestions rather than reported installations.
Benjamin Moore Webster Green paint
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From Green Forecasts to Webster Green
Green has appeared repeatedly in design forecasts, according to the Veranda report, with different versions gaining attention over time. The article points to emerald shades associated with the Art Deco movement and the more recent popularity of softer sage tones. Benjamin Moore’s 2027 selection draws instead on an archival hue, linking its annual announcement to the company’s historic color collection.
The selection process began with a broad preference for the green color family among the team, Magno said. The team then reviewed past colors and considered options in different depths before choosing Webster Green. The source report does not identify when the shade first entered the collection or provide a precise historical account of its past use.
Benjamin Moore paired the announcement with a broader palette rather than presenting Webster Green alone. The company says those seven colors share an earthy quality and support a balance between honoring earlier styles and looking ahead. The palette and the named Color of the Year are the confirmed elements of the release; claims about the colors’ mood or likely popularity remain subjective.
“It just felt like it had such a nice composure to it.”
— Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing
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How Homeowners Will Use the Shade
The announcement does not include pricing, availability details, finish recommendations or data on consumer response. It is also not clear how Webster Green will perform in different lighting conditions or which combinations Benjamin Moore will recommend for particular rooms beyond the examples Magno described. The company’s language about the palette’s calming or grounded qualities represents its design rationale, not an independently tested effect.
The report describes Webster Green as archival but does not establish when it was first introduced, how widely it has been used historically or whether the color has been reformulated. Those details remain unconfirmed in the available source material.
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More Details for 2027 Projects
Homeowners and designers can use the announcement as a starting point for considering Webster Green and its seven companion colors in future projects. Before choosing a shade, readers may want to check Benjamin Moore’s product information and view samples in the intended space, since paint can look different under changing light and beside other finishes.
The source report does not name a later launch date, event or additional product announcement. Any further guidance on availability, recommended finishes or the palette’s use will depend on information from Benjamin Moore; for now, the confirmed development is the naming of Webster Green as the brand’s 2027 Color of the Year.
complementary colors for Webster Green
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Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
It is Webster Green, an archival shade from Benjamin Moore’s historic collection, described in the report as having olive undertones.
What colors are in the companion palette?
The seven colors are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
Why did Benjamin Moore choose Webster Green?
Andrea Magno said the team reviewed many greens and selected Webster Green for what she called its composed, stately quality. The team also drew on the company’s archives and research across markets and trade shows.
Where does Benjamin Moore suggest using Webster Green?
Magno suggested using it on millwork in a study or in an entryway. These are examples she offered, not exclusive recommendations.
Is Webster Green a new paint color?
The report identifies it as an archival color from Benjamin Moore’s historic collection. It does not specify when the shade was first introduced or whether its formula has changed.
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